Yew Yew Is Changing the Aesthetic of the Cannabis World

WHO

Jenny Wichman, Owner

Rockaway, NY


My name is Jenny Wichman, I'm a part time pipe hustler and part time prop stylist. I currently live in Rockaway, NY, one block from the ocean. So as you could imagine, I spend a lot of time at the beach. My favorite days are when I work from home, bike the boardwalk or maybe get a little surf in.

photo: Yew Yew

photo: Yew Yew

WHAT

Yew Yew is a line of cannabis pipes for modern consumer. The pipes are very sculptural and people often can't tell what they are used for at first glance. So that can be beneficial when you have judgy in-laws coming over.

photo: Yew Yew

photo: Yew Yew

WHEN

Yew Yew was born out of my frustration with the aesthetic of the current cannabis world. Most of the brands are still so intense and masculine. Then, it all came to a head when I got completely fed up looking at my old pipe. It was glass blown and filled with resin. It just grossed me out so much that I set out to create something that looked better and would fit into my lifestyle. I wanted to make a pipe that you could leave out on display when you had company over.

Yew Yew was born out of my frustration with the aesthetic of the current cannabis world. Most of the brands are still so intense and masculine. Then, it all came to a head when I got completely fed up looking at my old pipe.
photo: Yew Yew

photo: Yew Yew

WHY

Yew Yew is unique because it is more design forward than a lot of the pipe options out there. Also because the brand really speaks to women with it's aesthetic. It is important for me to collaborate and work with women as much as possible. I also don't want Yew Yew to feel too serious and stuffy. So you'll see a lot of animal/weed memes on the IG feed just because they make me laugh.


WHERE

https://yewyewshop.com/

@yewyewshop

@jenny.wichman

photo: Yew Yew

photo: Yew Yew

FAVORITE

Personally, I love the Ultramarine Triangle pipe. That bright blue is my favorite color and the Triangle style fits comfortably in my hand. I'm about to launch a new color that is going to be goooood! I'm also in the process of designing new product, so that has been a fun challenge. A lot of big things coming soon so stay tuned!