St. Roche Offers Women Modern, Artisanal, and Free Spirited Clothing

WHO

Sue Stemp and Paud Roche, Co-Founders of St. Roche

Los Angeles, CA



We met in New York in 2002, where I was working as a designer. I’m English and moved to the US from London. Paud’s from New Haven, Connecticut. We share a love of fashion, global travel, art, design, textiles, scouring flea-markets, photography, music and Paud’s an amazing cook.

Currently we live in Laurel Canyon, LA, with our two children Kitty and Harmony. Working in the hills, we’re surrounded by nature which I find constantly inspiring and energizing, yet we’re only 5 minutes drive from Sunset Blvd and an urban fix.

photo: St. Roche

photo: St. Roche

WHAT

Modern, artisanal, free-spirited, sustainable. St. Roche is a responsibly designed and manufactured women’s ready-to-wear brand.

Our vision is to create beautiful, handcrafted, relaxed, everyday clothes designed for a modern woman, who cares that what she wears reflects her values and lifestyle.

photo: St. Roche

photo: St. Roche

I needed a new wardrobe; yet couldn’t find consciously designed, unique, feminine, clothes at an affordable price anywhere. I needed something to wear all-day from school drop-off, to a lunch meeting, to an after work drink.

WHEN

Having worked as a designer in the fashion industry for years, when we moved to the West Coast in 2009 I took a corporate job which really opened my eyes to the wasteful world of fast fashion and it’s unethical production.

We had just had our 2nd baby and I needed a new wardrobe; yet couldn’t find consciously designed, unique, feminine, clothes at an affordable price anywhere. I needed something to wear all-day from school drop-off, to a lunch meeting, to an after work drink. This, together with an increased awareness of environmental and social issues, and looking to the future for our new family, prompted us to launch St. Roche, with a Resort 2015 collection.

photo: St. Roche

photo: St. Roche

WHY

Our textile designs are all unique and designed in-house, from our prints to our embroideries and beadings. These are translated by the artisans and family run factories we work with in India, using traditional techniques and hand-made details.

Being a small independent company allows us to be nimble and work with smaller workshops in India who have the capability and skills to create time-consuming hand work. We work directly and hands-on with our carefully selected manufacturers, who are also committed to responsible labor practices, ethical production and preserving artisanal craft. Our supply chain is short and transparent.

photo: St. Roche

photo: St. Roche

photo: St. Roche

photo: St. Roche

FAVORITE

It would have to be either one of our Broderie Anglaise tops in organic cotton voile with lace, pintucks, French knots and ruffles, the most recent variation being the “Momo Top”. I wear one all the time, year round, they are my everyday go-to.

Or we have a print group in organic cotton from our current spring / summer collection that we both love. Our “Champignon Toile” print, designed in collaboration with our friend, NY artist Deanne Cheuk, was hand printed and dip dyed by our printers in Jaipur.

photo: St. Roche

photo: St. Roche

SUSTAINABLE

Our commitment from the beginning has been to grow a sustainable fashion business.

Focusing on our raw materials, production practices and preserving traditional skills, we source eco and sustainable fabrics wherever possible, incorporating GOTS certified organically grown cotton and low-impact natural fibers into the collection. Our sweaters, made in Peru, are mostly made from Alpaca, a sustainable yarn.

We want people to buy St. Roche because they love our clothes and they’re desirable, the fact that we’re a sustainable should really be the cherry on the cake.