Rallier Is the Clothing Line That Believes In Education
I'm the founder of Rallier - a new womenswear brand based in New York. I'm inspired by shapes, colors and patterns that can live in your closet for decades. Aside from work, i'm a reading, puzzles and documentary girl. I live in Brooklyn with my husband.
Rallier is an emerging womenswear brand inspired by the notion of a self-defined uniform. Our pieces are made from fine, high quality, ethically sourced natural fibers and designed to be worn for years down the line. For every piece sold, school uniforms are sourced from regions plagued by gender inequality and given to local schoolgirls.
Four years ago while I was working at Prada, I saw the documentary Girl Rising and was shocked to learn about the millions of girls around the world who are denied access to education. I wanted to do something but had no idea what role I could responsibly play with a fashion background. Research led me to a study in Kenya, which found that giving school uniforms to students who did not previously own one reduced school absenteeism by 64%. Even in cases without the requirement, schoolgirls likely wouldn't go to school if they didn't have a school uniform. I think we can all relate to the influence that clothing has on where and how we decide to show up.
In coming up with Rallier, it was important to me that the social mission be authentically connected to the brand. I love the connectivity between giving a girl the uniform she needs to confidently go to school and creating a piece to make our customers feel their best in their own day-to-day lives.
The Internet and social media have engaged millennials in global incidences of economic downturn, social turmoil, extreme poverty and polarizing wars unlike any other group of young people. Rallier comes from the verb "rally," which means to bring or come together for a common purpose. I want Rallier to be a visual representation of this exciting, new culture of global connectivity and awareness.
This changes from week to week but i'm currently living in our Morgan dress. It's the perfect piece for transitioning into Fall.