This Makeup Line Doesn’t Want to Conceal Your Skin, But Believes in Letting it Be

WHO

Jennifer White, Founder

Boston, MA


I currently live on the north shore of Boston in a small town called Marblehead. My family and I settled here about two years ago from Los Angeles where we had been living for nine years.  Originally from the east coast, we made the migration in search for simplification. With two little kids and family far away, Los Angeles had become more and more unsustainable. Schools were complicated or expensive, the commute to work was sometimes an hour +, and the never ending summer was at times oppressive.

Marblehead in contrast is a breath of fresh air. My children attend school 5 minutes from my house, and there is yoga and $1 oysters within walking distance. All a girl really needs in my book!

photo: One Over One

photo: One Over One

I draw inspiration from just about anything. It can be a email from Artsy that pops into my inbox, to a billboard I see while traveling back to LA (I am often there for work). Pinterest is always open when I am designing, but I use it as much as a file folder as I do inspo resource.

WHAT

One Over One is clean, simple, and effortless makeup. The entire range is designed to be applied in a minute or less, giving you a look that is totally you, just better. This is counter to the trend in mainstream makeup that is borrowing techniques from drag makeup to reshape and redefine ones face.  We are the complete opposite of that. We believe that if you want to change and improve your look, then drink loads of water, cut out the sugar and stress, and go to sleep at 9:30. It is boring, but it works.


Our products are formulated with natural and often organic ingredients that you might find both in your diet, and your skincare products. With familiar ingredients like olive, sesame, coconut, and avocado oils, to botanicals like rosemary, elderflower, green tea, yerba mate, and kelp, One Over One products not only look good, but are also good for the health of your skin.

photo: One Over One

photo: One Over One

This is counter to the trend in mainstream makeup that is borrowing techniques from drag makeup to reshape and redefine ones face. We are the complete opposite of that.

WHEN

When I had my boys (Fox & Otto) I did a lot of spring cleaning. I cleaned up our diet, our household products, and out of necessity I simplified my makeup routine. I didn’t have time anymore for 10 minutes in front of the mirror each morning. I was lucky if I had any mirror time at all. At the time I was also helping to launch a little brand called ColourPop. Needless to say, I was up to my ears in makeup. When I came home with lipstick on, I felt like I couldn’t kiss my babies the second I walked in the door. I needed our Lip Oil! Lip Oil was the first product conceived and really ignited the spark to create the line. From there, I thought about that need for a simple (sometimes mirrorless) routine, and the Base Glow and Duotone were born.

photo: One Over One

photo: One Over One

WHY

One Over One as a cosmetics brand is unique because we aren’t just talking about clean makeup. We believe in taking a holistic approach to beauty. We believe in eating well, living well, and being well. Glowing, healthy skin is a byproduct of this way of life. If we have good skin, we don’t need to cover it, conceal it, or powder it. We can just let it be.  

photo: One Over One

photo: One Over One

photo: One Over One

photo: One Over One

FAVORITE

I love the Duotone because it is so multi functional.  I throw on a few swipes and feel instantly put together!