Ode to Odd is an Exploration of Everything Bizarre and Beautiful in the World
Shreya and Priyal Mewara, Owners
The label echoes the sensibilities of duo – Shreya and Priyal Mewara who are fashion and communication graduates respectively. After graduating from Pearl Academy of Fashion, India, Shreya pursued masters in fashion from Istituto Marangoni, London where she trained under renowned designers such as Michelle Lowe Holder, Roksanda and Tata Naka. While Priyal - with no training in fashion believes that the very fact makes it easy to deconstruct and construct her own path in fashion.
We are based out of India. We always felt that there are so many ways that you can explore the artisanal crafts of our country. It is just magical how you see an artist in every corner of this country. We often look for inspiration outside but after our first collection we realized how important it is to begin to look within rather than outside. We believe self-introspection is the best starting point for any creative process because then your creative self truly reflects in your body of work.
We find charm in the eccentric and real, in the known and unknown, in the old and forgotten. A balance of contrasting elements where every piece is an embodiment of feminine | masculine, strong | soft and structure | fluidity. An exploration of Indian textile and handwork coupled with contemporary aesthetics, it is an ode to everything bizarre and beautiful in the world. The truest sense of quiet luxury that translates in each piece with the touch of human hand.
It is a story of craftsmanship, perfect imperfections of human hand and labor of love. Every piece is a magic of handcrafting with meticulous attention to details starting from weaving, cutting fabrics, crafting touches and hand finishing the garments.
An ode to you, to me, to us, to them, to uneven, to outnumbered, to odd.
The root of our brand is shaped through textiles and craftsmanship with a celebration of raw beauty of handwork. The narrative begins in the villages of India where the fabric is handwoven by the old generation weavers who have traditional family run businesses. All the pieces are hand dyed and may carry some imperfections which is a characteristic of the craftsmanship.
Every piece from inception of design to final production is carried out in our studio with a slow production methodology and using minimum waste during production. The details like button hole, hemming, finish is done by hand by the women in our studio. We truly believe in the ideologies of slow living and therefore we make one piece at a time like it is truly made only for you.
The pieces are crafted from high quality natural and mostly handwoven fabrics which culminates into simple and unpretentious design with a touch of human hand in every process. We work with weavers from across the country and bring the soft handwoven wool from Himalayas to regional checks of Madras. The buttons are made by the skilled artisans in the villages of Gujarat and Rajasthan out of recycled brass, horn, wood and other natural material. All our packaging material is made out of recycled cotton waste by the artisans in the town of Sanganer, Rajasthan.
We make clothes that get better with time. They will age along with you, just as beautifully as you will. They are the pieces that pass down through generations and bring true joy to heart.
Shreya – I have always been that kid who was inspired looking at her mother while she draped Benarasi sarees so effortlessly. That was the starting point of fashion for me and since then it has been an ongoing journey of self-discovery. Over the years, I understood what fashion meant to me and how I was often drawn to fine details and fashion with purpose.
Priyal – We are natives of Rajasthan and therefore we often went there. It was inspiring to see people exude coolness and be fashionable so effortlessly. I loved making visits to the town of Sanganer and watch people make paper out of cotton rags. Since then, I had always made up my mind to start a brand focused on artisanal crafts someday.
Since, we were both drawn to fashion in our own but similar ways, it was only natural to begin Ode to Odd together.
Ode to Odd is clothing brand that tells a story and speaks quiet luxury. It is a movement towards mindful future in fashion with artisans at the heart of it. Everything that we make is made in a way that it is specifically made for you. We embroider the name of the owner along with the embroidered tags to make it closer to home.