Nouvella Vous is the Faith-Driven Brand Encouraging Slow Living
Cassidy van der Veen, Founder of Nouvella Vous
Los Angeles, CA
Hi i’m Cassidy, the gal behind Nouvella Vous. I do everything from design, pattern making, cutting and sewing, shipping, marketing and so much more. I grew up in Knoxville, TN but moved to Los Angeles 5 years ago to attend the Fashion Institute of Design and Merchandising in downtown LA. I now currently live in East LA with my kitty, Minx, and am working out of my 1 bedroom apartment which has been converted to a studio. I work a full time job and currently do Nouvella Vous on the side, with that being said, my free time (if I have any) is spent exploring local coffee shops, wondering flea markets, and spending quality time with God. I draw a lot of inspiration from living in California, through both the diversity in the people and nature. I am inspired by all the makers that surround me. I wanted to create pieces that they not only could create in but also that they could take adventures in.
Nouvella Vous is a faith driven brand that believes in putting aside the pressures of this world and renewing our minds to slow living. We live in a fast paced world where we are always ‘needing’ the next best thing, I want to focus on shifting that mindset. My pieces have a timeless look that are transcendent of seasons to provide you with garments that are made to last. I also recently added a curated collection of Found pieces that are made with 100% natural materials to bring new life to old pieces and to show that it is possible to combine new and used to create something beautiful.
In being a faith driven brand, I believe in the combination of design and social justice to provide impact in the lives of others both globally and throughout our community. I believe in working together to provide change through giving 100% of the proceeds from the Found Collection to go towards missionary work.
My brand was inspired from the verse Romans 12:2, “Do not conform to the patterns of this world, but be transformed by the renewal of your mind” and the name simply means ‘New You’.
I grew up sewing with my mom and from a young age I knew I one day wanted to have my own company. During my time at FIDM I studied both product development and technical design, which although they were still hands on, they didn’t have the sewing and creative side that I was so passionate about.
Nouvella Vous started as a creative outlet to keep myself designing and making clothing that I myself wanted to wear. After graduating last June, I accepted a full time job as a technical designer and Nouvella Vous continued to be my creative outlet. I started a website and instagram in hopes of raising money for my mission trip in December and it organically began to grow. This year I decided to put more of a focus on my brand to see how it can grow and launched my Spring/Summer collection in April.
I believe that sustainable and ethical fashion should be accessible to all not just a select few that can afford shopping this way. With that being said when creating Nouvella Vous I knew this needed to be at the forefront of my brand. I wanted to create pieces that were seasonless and versatile. Through purchasing one piece you are able to wear it many ways to create a multitude of looks.
All of my pieces are made to order, which has allowed me to save in upfront costs and in return lower the price of my garments. Not only does being made to order mean lower priced pieces for my customers but also allows for customization. By waiting to make my garments until after an order is placed I allow my customers the opportunity to customize the size of their garment to best fit their body type if need be. I want people who order my pieces to feel connected to what they are wearing and not like its just another piece added to their closet. Through shifting this mindset in how consumers think about clothing we are able to close the gap to fast fashion and open up slow fashion to more people, which is why I do what I do.
Every Nouvella Vous piece is made to order to eliminate fabric waste and provide craftsmanship with each individual piece. When it comes to fabric, I locally source deadstock fabric in downtown LA. For those who are unfamiliar with deadstock fabric, it is the leftover and unused fabric that large fashion companies didn’t use. Instead of being thrown into a landfill it is resold to small companies like mine. This means most fabrics come in limited quantity but the beauty in this is each piece you buy is uniquely made. Not only do I want to be sustainable throughout the production of the garment but also throughout shipping each garment. All of our shipping supplies are made from post consumer recycled materials and 100% plastic free.