Muskaan is a Vegan, Gluten Free, and Halal Lip Line That Pays it Forward

WHO

Sabeen Zia, Founder

Philadelphia, PA


I have a cosmetic chemistry background with experience in development, marketing, and retail. My personal, professional and educational experiences put together the brand and help create current and future Muskaan products. I get my inspiration from travel, different cultures, being a foodie, and learning about the gaps in the market through my product junkie ways! I love to travel, try every coffee shop in the world, and eat my heart out. My workout obsessions are running and barre classes.

photo: Muskaan Makeup

photo: Muskaan Makeup

WHAT

Muskaan is beauty with heart: a brand of high quality, long wear lip products that not only donates to those in need, but is also free of parabens and harmful chemicals. Whether it's the packaging, shades, formula, certifications, or giving back program, we hope to create products and a brand that gives a pop of color on your gorgeous smile!



The lipstick collection is called "Cozy on the Lips" collection because they are composed or organic butters and oils giving you a hydrating feel yet a matte finish for long wear. They have a strong payoff with pigments without compromising the clean ingredient listing to give long wear. Because of the buttery texture, you can also apply a small amount and blend into the lips to give a natural finish with a light pop of color.

photo: Muskaan Makeup

photo: Muskaan Makeup

WHEN

Muskaan, which translates into the word "smile" was created about 2.5 years ago. I wanted to create a brand that everyone can use, share, and have the opportunity to give back!  It took about 2 years to create the branding, finalize formulas, and find the proper suppliers for packaging.


The colors created are named after memories I've had with friends but can also relate to you. When you read the color names, you should link it to a memory you've had that can make you smile. I wanted to solve the issue with having matte lipsticks with bold colors but were too drying on the lips. The colors are also shades that I've seen on different skin tones - and myself! Most importantly, these are shades that I could have in my bag and my friend could grab it and wear it as well - and it would look equally great on them!

photo: Muskaan Makeup

photo: Muskaan Makeup

Halal is similar to kosher in terms of food, but in the beauty industry, several inspections take place in order to be certified. They not only inspect the raw materials, but also the production line and manufacturing facility to confirm there is no cross contamination with animal by products, GMOs, and alcohol during production as well.

WHY

Muskaan makeup is certified vegan, gluten free, cruelty free, and halal. I wanted to certify products to cover many people's needs. Some people look for products that are vegan AND gluten free but can't many. I created Muskaan to fit everyone's needs.

The halal certification is new to the US market but I hope to make it common, especially in the clean beauty market. Halal is similar to kosher in terms of food, but in the beauty industry, several inspections take place in order to be certified. They not only inspect the raw materials, but also the production line and manufacturing facility to confirm there is no cross contamination with animal by products, GMOs, and alcohol during production as well. This is why halal products should interest anyone looking for a clean product.  

photo: Muskaan Makeup

photo: Muskaan Makeup

I also have worked with small charities and saw how much small charities give back with little support. I wanted to take my professional experience and incorporate it in the brand somehow. That's how Mission Muskaan was created.

Mission Muskaan chooses two small charities at a time for the consumer to choose where a portion of their sales are donated to. The charities change up every few months so we can reach out to various causes and support more small charities. There are several small charities doing big things - they just need our support! This way, we can make you smile and together, make others smile with us! Even if someone does not buy Muskaan products, they will have the chance to learn about great organizations making a difference in the world and support them directly, if anything.

WHERE

www.muskaanmakeup.com

@muskaanmakeup

Facebook

photo: Muskaan Makeup

photo: Muskaan Makeup

FAVORITE

My favorite is the shade "Burkini Beach Day"  The nude shade was the first color I named but the last color to approve. It was hard to find a good nude shade for all skin tones. However, Burkini Beach Day is my best seller and loved by all my consumers! It's the perfect nude for any skin tone and a great base to add darker colors to create your own shade!


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