JAN ‘N JUNE Provides Affordable Prices in Hopes to Make Sustainability Mainstream
Juliana Holtzheimer and Anna Bronowski, Co-Founders
My name is Juliana and together with Anna we founded the sustainable fashion startup JAN ’N JUNE in 2014. I live in Hamburg, Germany and besides working at our beautiful office you can find me hanging out with friends in coffee shops, bars, beach clubs (in summer) or at yoga class.
We started JAN ’N JUNE because we felt the need for a sustainable yet affordable and fashionable brand. We couldn’t find anything ticking all three boxes so we started our own brand. The style is rather minimalistic and clean and we don’t use many prints or colors; black, white, beige and grey are always building the base frame.
We actually started in 2014 but the idea came up a year before that. It was summer and a few glasses of wine involved.
As university students we didn’t have much money but we didn’t want to continue buying things that were harming the environment or the people involved in the supply chain. As Lucy Siegle once said: ‘Fast fashion isn’t free. Someone somewhere is paying’. I think, this is very on point. Still, we always loved fashion and used it as a way to express ourselves. Boring clothes were not an option either. So we had to combine it!
We are driven by the idea that fashion shouldn’t suffer under the ‘eco look’ and sustainability not under the high demand for clothes and fashionable items. Since we are quite affordable and can compete with high street brands our mission is to make sustainability mainstream.
JAN /N JUNE takes the following actions to be sustainable and ethical in this world of fast fashion:
- GOTS-certified production in Portugal and a small family-run production in Poland
- Sustainable fabrics: organic cotton, organic linen, lyocell, Polyester from recycled PET bottles, Polyamide from ocean garbage, recycled cotton
- Transparency throughout the supply chain
- Almost no plastic packaging within the supply chain; we reuse our cardboard boxes
Currently the AIRI Kimono Dress and in the upcoming Spring/Summer collection everything that’s lilac.