The Minimalist Brand Inspired By, and Advocating the Cancer Community
Marie Miao, Founder of irro irro
Orange County, CA
I'm an oncology social worker by day, and running irro irro by night. 24/7 mother to a mischievous two year old who inspires me to be my best self, and wife to the most supportive husband. We're currently residing in Orange County, but I've grown up living in Japan, Hong Kong, and Northern California. With my parents living in Japan, we're grateful to have a reason to travel back and forth, where most of my inspiration comes from. I love visiting new places, and meaningful conversations, but equally enjoy my time alone, even if it's just to use the bathroom (which is rare these days!)
irro irro is a minimalist brand featuring modern yet timeless pieces. irro irro designs are meant to be a blank canvas, using neutral colors and textiles that are comfortable and soft on your skin. We love that you can easily accessorize our pieces to dress up or down. While each piece is for all women and girls, our Chloe dresses were designed to meet the needs of women who are going through cancer treatment.
Each piece is ethically made in California with textiles that are ethically sourced and milled in Japan. We carefully craft each piece with function, comfort, and practicality.
When I became a mother in 2016, I took out my dusty sewing machine to make clothes for my daughter when she went to bed. I had so much fun, I started to make my own clothes and braved wearing them to work. I'd laugh in the mirror, because I'd find random crooked seams. To my surprise though, my patients were curious where my clothes were purchased, and expressed they wished they had something comfortable like that to wear during cancer treatment. That's when I had my "aha" moment. Two things I enjoy most (besides my family) is fashion, and advocating for the cancer community, so it organically became my passion project in 2018!
I think what makes irro irro unique is the brand's story, mission, and philanthropy to support the cancer community. 1% of the proceeds are also donated to CLIMB, a support program for children whose parent has cancer, a program close to my heart. My vision is to create a community around the brand; connecting people with like-minds who support small businesses, ethical, slow fashion, and inclusive of diverse representation.
We design our pieces to minimize as much waste during our pattern making phase, and produce in small batches. We keep our collections minimal twice a year, and classics re-stocked only when sold out. Our pattern maker and production team are all ethically treated and fairly paid with a salary vs per garment. In addition, I've kept all of the left over scraps for an up cycle project I am working on. I am hoping I can share the results sometime this year. For more information, stay tuned on our Instagram!
I wear the Chloe dress in Navy and Natural the most, but I also love the new top that will be launching soon!