HAH Empowers Women to Love Themselves Naturally
Sharleen Ernster, Founder of We Are HAH
West Hollywood, CA
Sharleen is a visionary fashion executive with 20+ years of expertise leading global brands. Her desire to create ethically-made and eco-conscious products led her to finding We Are HAH - the first sexy intimate brand focused on comfort, east, and ethically made products. Under Sharleen’s leadership, HAH is pioneering the confirmed idea that sustainable is sexy (with a soul…).
Our passion is to create ethically-made and eco-conscious products that are both accessible and appealing to all women. We Are HAH is pioneering the idea that real is the new sexy with its sustainable collection of swimwear, lingerie and RTW. HAH clothing is designed for the HAH woman – with a purpose, with a conscience, with a soul. The result is sexy made easy on you and Mother Earth… #sexywithasoul.
The idea was brewing for over a decade while I led ‘Victoria’s Secret’ and then ‘Guess?’. I became more and more passionate about sustainable fashion and reducing the waste across all facets of the industry. I also experienced the need for a brand that was confident, fashionable, and naturally sexy without sacrificing comfort - meaning not about push up, padding, embellishment, just timeless comfort that celebrates your natural curves. The brand name HAH was really a jab at the industry, started with standing for Hot As Hell but also HAH HAH you can be all these things - beautiful, comfortable, sustainable, natural and conscientious too.
HAH HAH - that is like asking me which of my children is my favorite! I have some pieces that I am really proud of in each category as they signify the core DNA of HAH. They have longevity, convertibility, ease, wearability across many body types and ages…
Swim: DIY Top
Apparel: Queen 4 A Day
HAH is simplifying sexy for you and Mother Earth, with product that's easy on YOU and the planet! We have 3 pillars of sustainability - Swim being 100% sustainable. We partnered with our manufacturer in Sri Lanka and co-launched a game changing, state-of-the-art, innovative eco friendly performance fabric called EFL. EFL Fabric is sourced from corn sugar. The fabric has longevity and color retention, so it will not fade and will survive years of summer pool parties and days at the beach. On top of the fabric, all of our swimwear is digitally printed, which means 95% less water waste and reduced the use of toxic dyestuff. We strive to be sustainable from start to finish, our packaging is 100% eco friendly, recycled and re-usable & biodegradable.
Our lingerie and apparel is easy wear, easy care. Which means everything you see is cold water machine washable, no dryers, no dry cleaning. We design clothes that are easy to pack and play in everyday. NO dryers, NO ironing and NO dry cleaning! This allows the customer to wear our clothes every day in every way almost making dresses and lace as accessible as leggings and/or jeans.