GEM’s Chewable Bite of Daily Nutrition Built for Women, by Women
Sara Cullen, Founder of GEM
Los Angeles, CA
I’ve always been passionate and curious about how we nourish ourselves. I studied international agricultural development in undergrad, which allowed me to travel around the world, working with farmers and entrepreneurs from Morocco to India to Vietnam. I was fortunate to work at the United Nations and the World Bank, and quickly learned of the frustrating bureaucracies and inefficiencies of bigger organizations and policy. If I wanted to make a big impact, I knew I needed to start building solutions myself, not coordinating them. After my undergraduate studies, I joined an entrepreneurial fellowship called Venture for America where I got my feet wet in the world of startups and building things. I founded my first food & beverage company in NYC then went through my own health journey in my mid-20s that ultimately led to the idea behind GEM and sparked my move to LA where I’m currently living. In LA, when I’m not spending time on GEM, you can often find me being a recreationalist in nature whether that’s riding horses, surfing, hiking or running.
GEM is one chewable bite of daily nutrition. Designed for humankind and backed by science, GEM deliciously features 13 whole plant ingredients that combine to efficiently deliver more than 15 key vitamins, minerals and herbs. No fillers or preservatives, just complementary nutrients that are easier to absorb and easier on the planet.
No synthetic fillers or colorants
In the summer of 2017, I was going through my own health journey with an intense bout of breakouts, adrenal fatigue, inflammation, and so forth. I underwent months of allergy tests and different diets to try to understand what was happening. Ironically, I had always been a skeptic of vitamins, but after learning that I was deficient in key nutrients, I turned to supplementation to help fill the gaps in my diet. I was shocked when I found a $37B unregulated industry full of artificial, synthetic, overly processed, mislabeled junk. It was overwhelming, frustrating, and disempowering. I couldn’t find anything I trusted, so I decided to build my own.
For almost a decade before this incident I had worked with farmers, scientists, and female entrepreneurs all over the world and had learned a lot about cleaner, more sustainable ways to get your nutrition – which is how I first turned to algae, specifically spirulina and chlorella.
These are the most nutrient dense plants on earth and the most sustainable. For instance, 1 gram of spirulina is equivalent to 1 kg of fruits & vegetables. Algae is a carbon negative plant system that creates half of the earth’s oxygen and is 100x more sustainable than land crops such as soy & corn and 1000x more sustainable than animal. It’s not only better for human health, but our planet’s too. When I started incorporating algae into my daily diet, I noticed a drastic improvement in my health, but cobbling together complicated routines of messy powders was time consuming and expensive. This is when I started my path around the world and back to my kitchen, meeting with as many people as I could to understand how to conveniently and cleanly build real, simple nutrition products utilizing sustainable plants like algae. 40+ prototypes later, GEM was finally born.
We are inventing a new future of daily health solutions - ones that come from food, not a lab. The first FDA-approved holistic daily essential of its kind, GEM is made from whole food sources because real food is what your body absorbs best. It’s minimally processed with whole plant ingredients, as well as powerhouse superfoods like Ashwagandha, an adaptogenic herb for stress, and Astaxanthin, a red algae that acts as a potent antioxidant providing anti-aging and detoxifying benefits at a cellular level. We believe that your daily nourishment should contain nutrients that help meet modern lifestyle needs. Plus, GEM is one easy bite to eat, no complicated pills to swallow that can be taken anytime without nausea - morning, evening, post-workout or a midday pick-me-up.
GEM is built better for your body and Mother Earth. The following actions demonstrate who GEM is taking strides towards sustainability
No pill capsules: GEM refrains from the use of capsules, synthetic fillers, shady binders or artificial nonsense.
Plant Based Ingredients: The fact of the matter is using plant-based ingredients is simply better for our planet. That’s GEM is made from 13 whole plant vegan sources.
Full of Algae: UN & NASA endorsed algae as the healthiest food on the planet and we agree - which is why more than 30% of GEM is made up of algae sources.
Fewer Ingredients & minimally processed: Adding more things – more additives, more sugar, more fillers, more toxins, more preservatives – to your vitamins not only takes a toll on your body but our earth too. All that extra baggage adds up on you and on the environment which is why GEM uses only 13 whole plants that provided just the essentials women need most – no more, no less.
Ethical Supply Chain: The purity and quality of what goes into each bite of GEM is important. We’re never going to claim perfection, but we obsess over finding the environmentally ethical sources of ingredients. We strive to find green suppliers who match our values.