Do You Wear Activewear All Day?
Activewear has become the rising staple outfit of many millennials since athleisure became the latest ‘it’ trend. So with a billion dollar industry that only seems to be increasing, it highlights the importance of shopping sustainably and ethically, given the way the booming fashion industry is impacting our environment.
But you don’t have to look too far to find brands that are instrumental in shaking up the fashion industry. One such brand is Bella Eco, the brainchild of Michel Schuhmacher, who found that she just couldn’t keep ignoring the environmental impact being caused directly by the global fashion industry.
An affordable, sustainable and ethical activewear brand, Bella Eco’s range impressively biodegrades in just five years when it reaches landfill. Using the latest in fibre technology, Bella Eco uses an Italian-made yarn, with garments designed in Australia and ethically produced in Portugal. And their eco-friendly approach doesn’t just stop at the shopping cart: Bella Eco also uses biodegradable bags and materials to package and ship their pieces to their customers. “At the end of the day, we all have a commitment to sustainability, and aim to be mindful and eco-conscious through every step of the process," says Schuhmacher.
But making activewear with sustainable fabrics isn’t easy, unlike other wardrobe items like dresses or shirts, which have no function besides clothing you comfortably, performance wear must, as the name suggests, perform. So it’s important to do your research and find activewear brands that are not only doing their bit for the planet but that are also producing high quality performance garments.
Founder Michel, shares her top tips to shop smarter activewear:
Do your research.
With a little bit of research you can usually find out on a brand’s website which ones are adhering to industry certifications, what level of sustainable and ethical processes they have and what the technical and performance aspects are of their products.
Stick with the basics.
Choose activewear that works as basics and that can work into your leisurewear pieces, and try to avoid fashion pieces that will be worn less or just while it’s ‘in fashion’, only to be tossed away.
Choose to invest.
Choose higher quality clothing wherever you can - it may often come with a higher price tag, but it will last longer in your wardrobe.
Many sustainable and ethical businesses are the smaller guys doing it all, support local brands wherever you can, it not only makes a big difference for them but it also supports the industry’s demand for creating sustainable and ethical products and processes.