Corpus is Doing Natural Deodorant Better
Los Angeles, CA
I am an Angeleno, born and raised in Los Angeles. I have spent many years in the personal care industry. My previous business was a men’s brand named Baxter of California. I am a bit of an introvert and have been an entrepreneur from a young age. I love the process of creation and, and after many years at the helm of Baxter, it was very exciting to put all my past experiences into something entirely new at COPRUS. Beautiful brand and the experience those brands provide are what inspires me to create.
Corpus is truly a unique brand in suddenly crowded Natural Deodorant market. The goal was not to simply do natural but to do natural better. Corpus is founded on the principle that natural and a well-designed product are not mutually exclusive. In a sea of natural products, we wanted to stand out not only for the aesthetic, but from a holistic approach to design. Form, function and the experience all come together here. We created a product that elevates the daily routine of using a deodorant, something most people never put much thought into. We painstakingly worked on the formula and elevated natural scent profiles to make Corpus the first luxury natural deodorant. And it's a real natural product, not a formula that contains natural ingredients. Everything is naturally derived and plant or mineral based.
I have always wanted to produce products as natural as possible, but in the past, it was close to impossible to make something that was truly natural - and worked. I knew that natural and plant-based chemistry had really come a long way in recent years, and I gave it a go a few years ago. It meant challenging the norm and pushing the boundaries on what a natural product could be. After 18 months we had something truly special. Corpus launched in Q3 of 2018.
It comes down to the details. They all matter and we just never settled on any of them. We spend a lot of energy on packaging, which is manufactured in factories that use green energy (hydro electric), and made in the USA. We use highly complex natural fragrance that literally took over a year to test and get just right. Our formula is not a DIY off the shelf for to thing, we went through over 40 iterations before finding out favorite and make in here in California in a solar-powered factory.