COMMON Los Angeles, Not So Common.

There’s something so charming about Atwater Village; the local-owned stores, quaint coffee shops, and the young families visiting the farmer’s market on Sunday morning. If you ever find yourself driving down Glendale Blvd, you can’t miss the minimalistic and eye-catching window display of COMMON. Friendly staff, baked cookies and sangria on weekends, and every possible wardrobe staple available, do yourself a favor, and check out COMMON. While you’re there - say hi to co-founder Jill and tell her Joss sent you.


 Jill Rumph, Owner

Eagle Rock, CA

 I grew up in Northern California where I spent most of my childhood exploring the outdoors. I moved to Los Angeles where I studied Sociology and Business, and have been here ever since. I have 2 boys, Wesley 2.5 years old, and Charles 10 months old. My husband and I love traveling near and far and creating little adventures with our kids.

The COMMON woman is kind, confident, hard working, independent, creative, simple, smart, calm, cool, old, and young. She is in all of us.


COMMON is casual lifestyle brand offering clothing that is realistic and wearable. We believe that if you fill your closet with few, key pieces, you can put focus on other things in your day. The COMMON woman is kind, confident, hard working, independent, creative, simple, smart, calm, cool, old, and young. She is in all of us.


 COMMON was started by my sister (and best friend) and I in 2015. Our vision for COMMON was that we would provide a boutique shopping experience with easy everyday clothing at an affordable price. Having grown up in a small town, we really appreciate the small community feel that Atwater Village has, so that is where we envisioned our shop. The name COMMON came from the idea that our store would be for every woman, but more specifically the belief that the beauty of our differences is our COMMON thread.

photo: @ibiyoo of @awesomecandle

photo: @ibiyoo of @awesomecandle


COMMON is a specialty local shop, so everything in our store is hand picked by a local who understands the likes and needs of the community. We are locally owned and operated by women who live in the community, and we give back to our community. We focus on a selection of strong key pieces, that quickly change over, so there is almost always a new selection when you return. We are your go-to for pieces that are wearable and realistic for your life. The perfect pair of jeans you wear over and over again, the cute effortless dress for a wedding, your favorite summer sandals, or cozy sweater to layer for evenings at the beach. Whatever the lifestyle, there is something in COMMON to fit it.

photo: @ibiyoo of @awesomecandle

photo: @ibiyoo of @awesomecandle

photo: @ibiyoo of @awesomecandle

photo: @ibiyoo of @awesomecandle


We have lots of favorites that we wear over and over again! Here are 5 of our favorites right now:

Tie Front Tee (in grey, black, and white)

Grey Basic Tank

Criss Cross Slides (black and brown)

Easy Everyday Skinny Jean

Black Jumper

photo: @ibiyoo of @awesomecandle

photo: @ibiyoo of @awesomecandle