Boyish is an Homage to Women and Their Love for Authentic Denim
Jordan Nodarse, Founder/Creative Director of Boyish
Los Angeles, CA
I live in Los Angeles, California. I love the earth and ocean obviously. I surf and hike a lot. I love shopping for vintage clothing with my friends and whenever I travel Im always looking for good weekend/night markets or vintage shops to hunt down some beautiful garments.
WHAT / WHEN
Boyish is an homage to women and their love for authentic denim. I've been seeing women shopping vintage stores and swap meets to buy mens jeans and love that style of mixing men's fashion with women. It goes all the way back to my love for the movie Annie Hall and watching Dianne Keaton kill it with her suit! We use mens grade authentic denim and 70% of our jeans are made with all natural material and no petroleum/oil based plastic fibers like Elastane or Polyester.
Boyish jeans doesn't just have amazing fitting jeans that make your butt look epic but they are also sustainable and eco-consciously made. We use natural and traceable fibers like BCI and GOTS certified cotton, recycled cotton which is known on the HIGGS index as the best fiber with the least impact on the earth), Tencel TM Lyocell and Refibra x Tencel TM Lyocell which is made from recycled scraps from large fast fashion retailers.
Our goal is to prevent clothing and industrial waste from entering landfills where they will then decompose and cause methane gas which is three times more toxic than carbon dioxide.
The Billy jean. It's a pattern I made by hand many years ago and ive been fine tuning it over the years to have the perfect shape for a woman's body. It's made from recycled material and has zero plastic fibers in it. Next year we will have an update to this fabric that will then include Refibra x Tencel TM recycled Lyocell.
I've touched on a few of these topics above but in addition to the fibers we use we also dye using reduced sulphate dyes that have less dark color in order for us to use our eco-wash process that utilizes all natural and biodegradable chemicals. We treat and recycle all our water on site and work with ZDHC to certify that we have zero harsh chemicals entering any fresh water streams. Furthermore, outside of our manufacturing processes we are also part of the 1% for the Planet organization and donate a percentage of our sales and generate awareness for several organizations including Solar Sister. Solar Sister is an organization that helps women in rural Africa become solar entrepreneurs and bring in clean safe energy into villages that would otherwise use kerosene and very unsafe ways to generate heat, electricity and light.