Behavior LA, Embracing The Concept Of Slow Fashion
Jennifer Kim, Owner
My name is Jennifer Kim. I was born in Los Angeles, did my undergrad at UCLA, and went to Parsons to study fashion design afterward.
I’m inspired by shapes that exhibit juxtaposition. For instance, certain architecture that can feel both masculine and feminine. Art that exhibits both movement and strength. The heel for my newest collection is inspired by a sculpture by Sophie Elizabeth Thompson that I interpret as just that. I’m also inspired by Mother Nature – the basis of everything I make has to be as gentle as possible to the environment around me so I do my best to include her into my equation. Finally, I am consistently inspired by vintage – things that feel nostalgic, almost like a memory.
Other interests include antique shopping, vegetarianism, social issues, and LA. I love LA. After graduating Parsons in NY I moved back and my appreciation for Los Angeles has blossomed. I feel truly lucky to be able to live here.
Behavior LA is a Los Angeles based footwear brand that focuses on edited, artful, wearable pieces. As mentioned, the heels are inspired by architecture and sculpture. There is always a consideration towards grace and strength, precision and finesse. I try my best to make the line unique, but practical enough to buy and wear for a long time. The line is handmade by local artisans in small orders. Everything is also sourced in Los Angeles.
There is a concerted effort to remain earth friendly – everything from materials to shipping. I want to make sure I’m making something good and not at the expense of leaving behind waste and/or a huge mess.
Bird Brooklyn (LA+NYC)
It was conceived in 2016, and I debuted the collection spring of 2017.
Beahvior LA focuses on slow fashion and sustainability. I want people to buy a pair of shoes meant not for one season, but for many. Fashion is the second most pollutive industry on the planet, so if you want to start a brand and put something out there, I truly believe it has to be A) different B) desirable and last but not least C) mindful. I want to shift the focus to something long lasting, thoughtful, and more positive. There will always be a relevant place for fashion in our culture but it is up to businesses big and small to ensure it is done so with responsibility – and hopefully we can slide down on that pollution scale.
Currently obsessed with my Anya’s.