AWAVEAWAKE Embraces Femininity While Conscious of its Footprint and Place in the World
Jacyln Hodes, Founder/Designer
Los Angeles, CA
My name is Jaclyn Hodes and I am founder and designer of AWAVEAWAKE a plant material dyed clothing collection that began taking form in the early days of 2012 in New York City, Los Angeles and a bit later in Bali, Indonesia. I have been living in Topanga Canyon “where the mountains meet the sea”, nestled in Los Angeles for the past two plus years and am readying for another move to be more nomadic once again.
AWAVEAWAKE is the sustainable luxury brand that focuses on plant dyed silks but also uses hemp and organic cottons.
In the late 90s I studied art history, sculpture, movement and various humanities subjects at Sarah Lawrence College. I spent my final year in Paris taking classes at the Sorbonne as well as starting to assist a fashion stylist. I immersed myself in that world in a pre-digital atmosphere in the earliest days of the new millennium. It was super exciting and I was on the verge of entering design school and staying in Paris when I felt the pull return to New York to finish my last semester. It felt like something was about to shift; I felt something in the air over in Paris and I couldn’t place it but it had me reconsider and return to family and friends there. A month later September 11th happened.
A year later I was accepted into a graduate program at the Fashion Institute in NYC for Fashion and Textile Studies. Alongside I continued to assist incredible stylists for publications and began collaborating with photographers and beauty teams on my own projects for magazines in the first decade of the 2000s. I assisted top fashion editors on commercial and editorials for Teen Vogue, several international editions of Vogue, and Harpers Bazaar. There I had the opportunity to work with some of the best: Camilla Nickerson, Antje Winters, Havana Lafitte, Alistair Mackey and Panos Yipanis. I began to contribute myself to Nylon Magazine, i-D, Dazed and Confused and was asked to be Fashion Editor of Vice Magazine and also acted as editor for a magazine my brother founder which was one of the first online sites of its kind: TheBlowup.
Eventually as I got deeper into my spiritual practices and thought it was time for a big change. I was going to move to Sante Fe and open an online store. Some things shifted around that and I ended up focusing on creating a collection that focuses on the slip dress as a foundation and the way it could be accessorized by layers. I started working on it in the summer of 2011. It also became clear that I had to create these pieces in a truly ecological way with biodegradable, natural materials that were also colored and treated in a completely natural and healthful way by the power and beauty off plants!
Because I was dressing a certain way…in vintage slips with over layers (blouses and over robes) but the details were a little fussy and I wanted a more minimal way of dressing. This was in the years prior to what now appears to be a slip dress craze (nearly every collection these days contains a few) and I wanted to create out of a new paradigm. If I was going to create more things then it had to be done sustainably and also not only in an ethical and less wasteful way but also wanted to offer clothes that had the spirit and consciousness of this shifting world I find myself in.