Avec Clyde Offers Comfortable, Trans-Seasonal, and Versatile Clothing
Jacelyn Oshiro-Rodoni, Designer/Owner of Avec Clyde
Point Reyes, CA
I'm Jacelyn Oshiro-Rodoni and I am the designer and owner of Avec Clyde. I am originally from Honolulu, Hawaii and now live in Point Reyes, California, about an hour outside of San Francisco. I like to travel a lot and have been a lover of fashion for a long time. I studied fashion design at the Academy of Art University in San Francisco and one of the most influential experiences that I had while there was a study abroad program in Paris. I am heavily influenced by the street style and lifestyle there - effortless and chic. I'm also very inspired by the California lifestyle and my current living situation in the country with a constant back and forth to the city for work.
Easy, comfortable and high-quality. We are inspired by the modern women in this drastically changing world. Sustainability is at the core of our values and we strive to maintain this as we grow as a company. We focus on natural and sustainable fabrics and first launched with a line of basics. We are currently working on unique dresses and separates in hemp denim and linen silk blends, so stay tuned!
I've worked in the fashion industry for many years and it has drastically changed throughout that time. For part of my career, I worked as a buyer and attended many trade shows. Towards the end, it just got to be too much. It was so much of the same thing, trends coming and going with many consumers unaware of the shortened life of designs and the crazy amount of waste that the fashion industry was putting into landfills. And I think at that time, sustainable fashion may have received a bad rap. A lot of those brands were not focused on style or craftsmanship and a lot of their fabrics were stiff and rough against the skin. The goal of this clothing line was to create designs that the consumer could feel good about all around. All the fabrics are super soft and quality while designs are versatile and trans-seasonal. I also think it’s important to keep the style relevant and interesting. Long story short, this clothing line is what I wanted to see more of in the fashion industry.
I think that there are a lot of brands out there right now, both emerging and established, that are leading the way in sustainable fashion. My hope is to join the pack but with our own sense of style and at our own pace. The fashion industry is over-saturated, but I strive to create unique designs that the consumer can feel good about.
I think my favorite product to date is the overall in raw silk. It is so comfortable and raw silk is definitely having a moment right now. Also, I'm currently about 19 weeks pregnant and this overall has been a lifesaver in these last few months and as I grow bigger everyday.
I started with sourcing only the more sustainable fabrics. Although there is no such thing as a 100% sustainable fabric, I think that there are definitely more sustainable options out there, just not enough. Fabric shows and suppliers are definitely jumping on the "sustainability bandwagon," but I think that if we really focused there as an industry, we could start to see a wider range of options and increased domestic production.
Also, each style is designed to be trans-seasonal and versatile, so that it will never go out of style. Simple yet well-crafted t-shirts and tanks are essentials that we first focused on. Now, we are expanding the line with more unique designs for the fashion-forward, conscious consumer.
Domestic production is also very important to me. I like to support our local communities with fair trade and also oversee the quality control of the products. Working closely with the manufacturers and technical designers, we can optimize the designs so that we minimize the amount of waste during production and dispose of it responsibly.