African Botanics Goes Beyond Organic
Julia Noik, Co-Founder
Los Angeles, CA
My interests are design, photography, art and sculpture. I studied graphic design and advertising in Johannesburg, South Africa. I have also worked as an art director for DDB Needham on accounts such as Sony, Revlon and a few others.
My husband (Craig) and I moved to Los Angeles in 1997. We ran a creative agency for 13 years, working on many creative campaigns for several brands: TechnoMarine, Guess, Logitech and many entertainment artists: Tory Amos, Bon Jovi, sir Paul McCartney, Madonna, Prince, Christina Aguilera and many many others.
We specialized in branding, merchandising and media placements. My biggest inspiration are people, nature and traveling.
African Botanics is an intersection of ethics, modern skincare luxury, sustainability and creativity. Inspired and driven by ancient African phytochemistry and rich botanical pharmacology we incorporate molecular science into our products and go beyond organic.
We use vertical integration and source most of our raw and wild-grown ingredients from Southern Africa. South Africa has so many distinct ecosystems and a bio-diverse plant life, it is a beautiful land where the air smells different and nature is very unique and unspoiled. Every product we create is centered around the most unique ingredients while focusing on creating advanced, pure and clean formulations we avoid using petrochemicals, synthetic colors, fragrances and sodium laureate sulfate.
The idea for the brand came up after our countless trips to South Africa, I kept telling my husband why we don’t see any of the same ingredients in the USA or anywhere else in the world. In 2007 we visited the Marula Belt in South Africa and after using Marula Oil on myself and seeing a major improvement in my skin, we decided to capture the potency of Marula Oil and other unique ingredients from South Africa. We launched African Botanics in 2012 with only 12 products.
African Botanics offers an innovative approach to skincare. We fuse science-based and high performing actives, vitamins, minerals, botanical enzymes with healing African adaptogenic plants without compromising the quality, safety and effectiveness. The majority of our ingredients are wild-harvested from rural areas in South Africa, this contributes to sustainable income for women in those remote communities and preservation of the land and nature. We also exclude synthetic ingredients and cheap unnecessary fillers.
My absolute favorite product is the Neroli Infused Marula Oil - comprised of macerated Neroli blossoms and our patented supercritical extraction of Marula Oil, the infusion has a distinct floral scent of blooming orange blossoms. This oil improved my skin dramatically and nothing creates a luminous complexion quicker than this exquisite oil.