New York Made Basics That Plant a Tree for Every Purchase
337 BRAND’s womenswear line of sustainable basics and casual athleisure is cool and comfy. Their latest launch, One Tree Planted x 337 BRAND plants one tree to help offset deforestation for every purchase made. For every order, they donate one dollar and every dollar plants one tree. We think that’s pretty freaking awesome.
337’s goal is to reduce their carbon footprint in the fashion industry, all while making clothing you actually want to wear.
Jessica Lee, Owner of 337 BRAND
New York, NY
An East Coast girl currently living in New York City. A place where I am constantly influenced to create against the trend and stand for something beyond the moment. I’m Inspired by nature, comfort and kindness with an urge to slow down the New York minute.
Thoughtful cool-girl basics.
After years of designing in corporate fashion, I noticed the tremendous amount of waste generated throughout the process. This includes excess sampling, materials, trims, shipping and more. Though this is the norm for the industry, I did not want to believe it is also the future.
With a strong belief in giving back and taking care of the planet, 337 BRAND was created. We refuse to fall into the same pattern of waste but instead become a brand with a positive impact on the environment
To start, we focus on slow fashion. We do not produce a mass amount of new products or seasonal collections. Instead, we launch a line of 24/7 apparel with occasional new arrivals. In addition, our products made locally in New York City which enables us to reduce shipping emissions, support local American businesses and be hands-on every step of the way. Our materials are made with upcycled, recycled, organic and natural fibers that are friendly to the environment and people. We are constantly striving towards circularity where the products are made in a closed-loop process with bare minimum to zero waste. To further our eco-effort, we support global reforestation with every 337 BRAND order.
My go-to would be the Circularity T-Shirt. Nothing beats a classic tee! The material is made of Upcycled Cotton and Recycled Polyester and is a key representation of our mission towards circular fashion.